Owning a Pizza Franchise in 2017: How to Name It.
People are always hungry. Food has become a business. Our basic need is food. Even if you are a poor man cleaning the fields, or a wealthy business owner, they both eat. Power is made by food. Food is Business. Considering opening a business franchise and for you, you are convinced that it is the food business. What could be your business be? What empire are you going to make? For this question, there are 3 answers. Enormous numbers of studies show that these 3 food businesses never ran out. Meaning people will cherish it no matter what and no matter when. Here are the top 3 food businesses of all time, fine dining, fast foods, and pizza parlors. What about Pizza? Pizza is loved from New York to Manila, and that’s a fact. Creating these sensations, the taste, the crunchy sounds, the aroma, the feeling, and ambiance inside a parlor, makes you want to create one. An Earth with the empire of pizza you created, imagine that. This earth will be dominated by your pizza empire ten to twenty years from now. The name equals that need. What to do now?How about that name, what can we do about it? It should be catchy, making a lasting effect on their subconscious part of the brain. And all they wanted to do is eat whenever they hear that pizza franchise name. It is now the instinct that is working, so natural. Your pizza parlor is now being suggested, suddenly, all they wanted to do is buy, dine and eat. Giving it a name, how to? The name of this new pizza parlor is the question. Considering the three items when naming a pizza franchise.
1. It should sound that it was baked and prepared good. All you have to catch is their thinking. You have to create an eternal imagination. Baking good food, pizza for this case, should be the thoughts created in their minds in your business. When you check for the best pizza parlors, the popular ones, you notice that they are prepared very good. Right marketing means popularity, as well as right preparation mean good food business. The gospel of your good food is spread out to people instantly. Your Pizza: Original Soft-Rolled Cheese, Original Your Pizza: The BBQ, Pizza Style: Your Baked and Grilled.
2. It should come with a cultural word. It is about how people are affected by their own society, not about their cultures per se. Do not forget tomatoes for Italians on their pizza, cause they love it. French are into cheese, they like it. Your Samurai Pizza for Japanese is the best name, as an example.
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3. It should always include the word ‘Pizza’. This doesn’t need to be explanation.
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In every name comes power, whatever names they may be, remember that. And your consumers will tell its tale.